All people need to do is step outside.Īpple, Google, Alibaba, Facebook, Snapchat and Twitter are just some of the major tech companies to make a splash in recent years with outdoor campaigns tied closely to mobile. In contrast to other channels, OOH doesn’t require a specific device, website or application to reach consumers. And yet, tech companies continue to invest in OOH as one of the last true mass-market mediums. This may seem counter-intuitive: When you think about digitally native companies marketing to consumers, OOH isn’t the first thing that comes to mind. In fact, one-quarter of the top 11 current OOH advertisers today are tech companies. Technology brands are outpacing every other vertical in their investment in out-of-home media.
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